Compared with black tea and green tea, why oolong tea has not been consumed much

Home Dialogues Tea Business Compared with black tea and green tea, why oolong tea has not been consumed much

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    • #15073
      Ablecha
      Participant

      Black tea and green tea occupy more than 90% of the world’s tea consumption market, while oolong tea has a richer aroma and taste, but is rarely consumed. Is there any other reason other than its production?

    • #15110
      Jan
      Participant

      Dear Ablecha,

      I would argue with a couple of points and would be able to compare with different commodities as well:

      1.Tradition/History: In China, where most tea is being consumed, people drink mostly Green Tea while cupping the same infusion many times a day. The tradition of making Oolong and finding out about proper fermentation-methods came much later in the overall Chinese tea-history. Drinking Green tea all day long works probably better for your tummy as well. Further it doesn’t really get bitter.
      In India (as a leading consumer of Black Tea as a country -not per head consumption) very strong black tea is being brewed in Milk. You can’t really make Oolong in Milk, Sugar, and spices I guess 😉 Also the British started the Black Tea Production in many Colonies without really getting into the whole Oolong business. I guess Black Tea simply was loosing less quality during the months and months journeys to reach England via the sea. A Oolong would have lost all the magic I am sure.

      2.Convenience: After the invention of the tea bag and “convenience solutions”, there was no way someone would try to squeeze the large Oolong leaves into a bag. Even today pyramid-bags don’t really allow a Oriental Beauty or DongDing to fully open and “bloom” in the cup. The common drinking habits of today has no time for a 4-6 time brew 😉

      3.Water quality: Not everywhere on the planet there is the same water quality. I would argue that in some waters you wouldn’t be able to taste the fine details of an Oolong. There are filters and all available, but a large part of our population are not able to afford water filters or even have access to proper clean water supply.

      4.Money: Similar to the issue No.3 simply not all people can effort Oolong. Making proper Oolong takes much more time than other tea, it is more labour intensive, cultivars carry less yield, barely anyone who is capable of making Oolong anymore, you cant harvest with machines, etc.pp. This results in mostly high-pricing for Oolong teas. which is fully deserved in my opinion.

      5.Knowledge and passion: Even though there are rich countries and communities which are drinking a good amount of tea, many wouldn’t even be able to distinguish a Keemun from a Yunnan…

      Just some ideas from brainstorming…
      Jan

    • #15121
      CHAWANG
      Participant

      people no understand oolong because poor marketing. even many west tea people or india tea people no understand oolong but they think they do.

      worst part is many fake oolong products from india, africa, etc and poor quality oolong from indonesia and vietnam. they make bad image for oolong. they are cheap so many west brands use them. very bad for good image

      because they are cheap so some chinese oolong makers are force to compete with cheap price. cheap price no good products. that makes even chinese oolong image bad.

      there are many new oolong farmers. more every year. because growing oolong demand. more people in the world begin to understand good oolong. more are buying real oolong.

      tea guardian good job promoting real tea understanding. good for my business. thank you

    • #15196
      Antriksh
      Participant

      The interest for green tea is developing as it offers a few medical advantages including the reinforcing of invulnerable framework, battling against cancer-causing manifestations and considerably more. Because of this, numerous organizations have begun profiting by this circumstance.
      The tea from darjeeling tea is found premium quality in falour taste.

      ( promotional link edited out )

    • #15222
      ming57
      Participant

      its flavor? I like green tea for its fresh and clean taste, I also think green tea maintain the most health benefits substance. I usually drink a cup of hot green tea after work, which makes me relaxed and comfortable. My favorite tea is Bi Luo Chun, A kink of famous Chinese green tea.

      Bi Luo Chun - Chinese Famous Green Tea

      SaveSave

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