Not at all. You can get it by the pound in Chinese grocery stores for around 10 dollars. I got mine in a local Chinatown herbal shop coz I don’t need such a giant bagful. Paid two singles for a big heap which the man wrapped nicely in a square piece of paper. To my understanding and confirmed by the man in the store, this is the same thing as goji berries, except this is much cheaper. Obviously those trendy health food marketing and nice shop decoration are paid for out of the big difference in price.
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