Home › Dialogues › Tea Business › Small tea farmers in China
Tagged: china, small-farmer
- This topic has 15 replies, 6 voices, and was last updated 8 years, 3 months ago by
Anonymous.
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2013.11.09 at 9:24 am #8616
Ctran
ParticipantLast summer I spoke with one guy from Yunnan and he told me his family was in tea business for many generations, but they gave it up recently because it wasn’t affordable anymore. Many small tea farmers in China has given up tea production or are considering it. They can’t make a living out of it anymore and sell their land to bigger companies and seek other professions. This made me really sad, because lots of tradition, skills and diversity is lost for ever.
I’ve been thinking how can I help them. I think the salvation is in direct trade and international market. If they could find companies outside China to promote and sell their teas they could make a living producing good tea and continue the tradition. I’ve talked with many teashop proprietors about this and they have expressed interest on stocking teas from small tea farmers. But the biggest problem is where they can find them, they don’t have the resources to search them in China and also language barrier would be a big problem. Who could help them to reach these farmers? I’m asking for advise in here, where do I start in order to find these farmers? -
2013.11.09 at 10:21 am #10058
CHAWANG
Participantdifferent people different fate. some very good business small farmers, some bankrupt. in yunnan too many big companies controlling prices. more difficult for small farmers and companies. many small farms in other provinces very good improvement.
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2013.11.10 at 11:15 am #10060
Leo
Participant@Ctran, this is a most admirable ambition. It is not an easy one to achieve though. I have been buying from smaller producers since the beginning of my tea career and there are many aspects that need great efforts in, unless you do not mind bad quality hurting your name, or losing money to various bad practices by the very people whom you want to support.
@Chawang you are definitely hitting the core of the issue: differences in the people.
Most often people easily collectively think of smaller farmers are one kind of suppliers. They are not. They are as varied as personalities, i.e. there are honest, skilled, and good practice people of various backgrounds and limitations, there are also opportunists, shady people some of whom can pretend very well to be, say, high quality traditional tea producers. Whichever group one may belong to, he can be successful, mediocre or a complete failure. Not any different from any other trade in your part of the world, or mine.
In order to contribute to the promotion of small, independent farms, there are a few things that I do and, so far, they have worked for my business:
- Find real quality, consistent producers
- Find at least two for each type of tea you’ll carry
- Establish a personal relationship with them, ie, do care for them as individuals. It is love to other people that you do such business afterall, right?
- Understand that they have great limitations as normal suppliers, and which are they in terms of possibilities of limitation and hinderance of your own business operations
- Devise ways that you can do to compensate for these limitations. If such devise is not possible with any particular one potential, don’t commence working with him yet.
- Understand the quality and market price of similar products available through larger producers. Weight the difference in the small farm and quality marketing pretext
These are the parts concerning the supply side. Operation, marketing, management, and business strategies are other things you’ll have to be good at in trying to gain a foothold in the competitive tea trade.
And then there is the basic necessity of knowing your products. This not only for selling, but in day one when you approach potential suppliers. They are human afterall — they have all the weaknesses of any human and can easily fall for temptations of cheating, despise, and most often, lost of faith.
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2013.11.10 at 11:17 am #10061
Ctran
ParticipantInteresting…how do the good differs from those who went bankrupt? How did they survive? Are they better at marketing their teas e.g. they’ve found new distribution channels like Taobao, or are their quality so much better that people are willing to pay the price they ask?
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2013.11.10 at 11:28 am #10062
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2013.11.11 at 7:25 am #10063
Leo
ParticipantI began by visiting a number of farms and producers in Phoenix. If you do not have connections to begin with, visiting tea markets can give you some exposures to pricing, qualities and variety ranges. It would take luck, persistence, vigilance, and a lot of wit to decipher what really goes on — coz a lot of those in those “wholesale” markets are basically merchants of different backgrounds, and a lot claim to be farmers themselves. The bottom line is, those who could make it to setting up a shop in the tea market are not those in the most need for support. Quite importantly, the quality that is carried in these markets aiming at the mass market may not
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2013.11.11 at 7:26 am #10064
Leo
Participant…aiming at the mass market may not be the quality you want to achieve. Having said that though, that is not to say there are not good people there, however rare they are.
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2013.11.11 at 10:13 am #10066
Ctran
ParticipantThanks @Leo! Lots of useful insight. Good point that those who needs the help most are the most difficult to reach. And I think most of them have already given up their farm. Hopefully we will find the remaining. How about hiring somebody in there to look for you? Any places e.g. Universities tea agricultural studies department, where could I find them?
Quality is important and is the main selling point. This is not charity, people buy their teas because it’s better than mass produced. -
2013.11.11 at 8:46 pm #10067
Hokusai
ParticipantThere are small independent farmers in other parts of the world who practice quality, traditional processes, and they do not have tea markets like those in China. They need promotion, like this one in Leo’s article: https://www.teaguardian.com/tea-selection-guide/ceylon-uva-hand-rolled-orthodox.html#.UoGIV5HVof8
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2013.11.12 at 4:23 pm #10068
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2013.11.13 at 5:50 am #10069
Manila Tran
Participant…coz a lot of those in those “wholesale” markets are basically merchants of different backgrounds, and a lot claim to be farmers themselves…
I even went to one of the farms and latter found out that it was just the merchant’s village friend’s (or friend’s of a friend). Took me two trips in two years to find out. I can speak fluent Mandarin, but not the different dialects.
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2013.11.13 at 8:34 am #10070
Leo
Participant@Manila, take that as part of your learning. Don’t let that discourage you. There are good people in tea in China. You just have to find them.@Ctran, fresh college grads are too green to do anything, esp in China where ppl are not taught independent thinking in education. They are good to follow simple orders only. Ppl who are serious enough to go to grad school in tea are either very focus in specific area or too well connected to be faithful to you, more so when you are working with them remotely. There are also those who are not too honest. I don’t blame them though; in a society where corruption prevails and money and power are justice, morality is but a hermit. In another word, it’s not easy to find a good partner or employee. Like Manila, I paid my dues too.
Searching out great sources and managing them by yourself, however, is the best part of the job, don’t you think? -
2013.11.13 at 8:41 am #10071
Leo
Participant@Hokusai, teas of Chinese origin are much easier to begin with than many others because of a lot of reasons. In the instance of Sri Lanka, the country has been too famous for good mass market tea and it is a very steep curve for the market to learn to pay good money for their alternative qualities. It’ll take consistent and enduring commitment on the side of the producer and on the seller to make true independent quality Sri Lankan teas, such as the Gongfu Green I am promoting, to make meaningful change of perception in the market.
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2013.11.13 at 8:51 pm #10072
Hokusai
ParticipantDidnt think of that. Your work now seems a lot more complex than I thought before.
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2013.11.14 at 3:56 pm #10073
Ctran
Participant@Manila and @Leo:
Different culture, different work ethics/style. Unfortunately I’ve also experienced this, when hired a guide/driver in Vietnam. Nobody says no 🙂 “Do you know how to get to the moon?” “Yes, hire me!”Back to business.I always though merchants are important part of tea business e.g. I buy tea from a farmer and sell it to consumers, wouldn’t that make me a merchant. Aren’t you Leo also a merchant? Merchants or/and distributors know how to sell the tea, which the farmers may not be capable of. Selling/marketing is another skillset needed in tea business. Sorry for stating the obvious, but I’m trying to point out that merchants are a necessity in tea business. Of course, we would like to have a merchant with passion for tea and their business practice benefits the farmer too.I agree with you @Leo sourcing and discovering great teas is part of the charm.@Hokusai One step at a time. There are many people working to help farmers in all over the world. We all help by buying better tea produced with pride and care. -
2017.09.04 at 11:26 am #14974
Anonymous
InactiveIndeed a lot of tea farmers because of the cost, sales of the problem to give up the tea industry, and now a lot of tea are using machine baking, taste and hand baking slightly different, but there are still some farmers in the insistence, China Anxi is rich in tea, The taste of the new tea is great
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