MEversbergII: That’s a funny way of putting it.
As for my brand, I have almost long given up retail until the idea of an internet shop persuaded me. The shop is still being tested right now, and there are bits and pieces that perhaps a user wouldn’t notice, but it is operable:
I try not to mix my editorial role with my trade role, that’s why you don’t see the name in the Tea Guardian site. Not just yet.
