Home › Dialogues › Tea Business › Teavana and Starbucks › Re: Teavana and Starbucks
2013.02.18 at 11:48 pm
#9698
Participant
The real issue is the preference of the crowd. It is a lot harder to sell fine taste than to sell instant glories such as colourful or intensely flavoured dried plants, however low taste quality they are. In a culture where vulgarity, exaggerations and even aggressions are rewarded, and finer sentimentalities much harder to find audience, businesses entities are just going with the tides, however I do not agree with them.

